I know there are some out there who say we should embrace the word and take it back for ourselves, to not give this word so much power but I think there is just to much negativity surrounding it. It's a word that is meant to hurt gay men and for me it will always be that way.
I remember an incident with a friend, when they used it in a conversation with me and my jaw dropped. They weren't being mean or vulgar, to them it was just a word. They couldn't understand why I was offended by it. I tried to explain it but I don't think I really got through to them but I do hope that they won't say that "F" word in front of me again.